Find Your Story
Every Great Story Begins With a Question
Not every project begins with a screenplay. Some begin with a single sentence that refuses to leave your mind. Others start with a conversation, a personal experience, a historical event, or a feeling you cannot yet explain.
Before structure, dialogue, or scenes, every story needs one thing: a reason to exist.
Find Your Story is the first step in our development process. Together, we explore your idea, uncover its potential, and shape it into a story worth building.
Why This Matters
Many projects struggle not because the writing is weak, but because the idea itself hasn't been fully discovered.
Writers often begin drafting before understanding what the story is truly about. Brands sometimes know what they want to say but not how to make people care. Creative teams gather references without finding the emotional thread that connects them.
The earlier these questions are answered, the stronger every creative decision becomes. Finding the right story saves months of rewriting later.
What We Do
This is not a brainstorming session. It's a collaborative discovery process.
We work with you to understand the heart of your idea, challenge assumptions, ask better questions, and uncover the story hiding beneath the surface. Sometimes that means refining an existing concept. Sometimes it means finding a completely different direction.
Our role isn't to tell your story for you. It's to help you discover the version that deserves to be told.
Every project is different, but our conversations usually explore four essential questions.
Why this story?
What inspired the idea? Why does it matter now? Why should anyone care?
Who are we following?
Every memorable story needs someone worth following. Together, we identify the people at the center of the narrative, what they want, and what stands in their way.
What is the emotional journey?
Facts inform. Stories transform. We define the emotional experience your audience should have long before discussing scenes or dialogue.
What happens next?
Once the story becomes clear, we identify the best path forward — Story Development, Script Development, a campaign narrative, or simply a clearer creative direction for your own team.
Research That Supports the Story
Great stories are rarely built on imagination alone. Depending on the project, we research:
- Historical context
- Cultural references
- Audience expectations
- Real-world professions
- Locations
- Industries
- Brand positioning
- Existing works within the genre
- Creative references
Research doesn't replace creativity. It gives creativity something meaningful to stand on.
What You'll Leave With
By the end of the process, you'll have more than an idea. You'll have a clearer understanding of:
- What your story is really about
- Why it matters
- Who it belongs to
- What emotional experience it should create
- What the next stage of development should be
Whether you continue with 96two or develop it yourself, you'll leave with confidence instead of uncertainty.
This Is the Beginning
Every film, every campaign, every series, and every unforgettable story begins with a moment of uncertainty.
That's where we like to begin.
Let's find the story together.
More Ways We Can Help
Bring Us Your Story
Finished or unfinished, clear or uncertain—every story begins somewhere. We'll meet it there.