Every Story Starts Somewhere
Some stories begin with a single sentence. Others arrive as unfinished screenplays, campaign briefs, or ideas that feel right but don’t yet have a clear direction.
That’s where 96two begins.
We’re an independent Story Lab that exists for the space before production — where ideas are questioned, characters are discovered, structure is shaped, and stories find the clarity they need to move forward.
We believe the strongest productions are built on the strongest stories. Our role isn’t to replace writers, directors, agencies, or producers — it’s to become a creative partner during the stage where every decision matters most, helping each project become the strongest version of itself before it reaches an audience.
Some Stories Belong To
Some stories begin with a single idea. Others arrive as treatments, first drafts, or projects searching for the right direction. We help filmmakers develop films, series, and documentaries into stories that are ready to pitch, produce, and remember.
Some stories begin with a brief. Behind every memorable campaign is a narrative that gives people a reason to care. We work alongside agencies to shape branded films, campaigns, and story-led content without replacing their creative vision.
Some stories begin with a purpose. Whether it’s a brand, NGO, cultural institution, or public organization, we help transform missions, values, and ideas into authentic human stories that create lasting connections instead of simply delivering information.




Stories Start Here
Find Your Story
For ideas that need direction before moving forward.
Build the Story
For concepts that need structure, characters, and a clear narrative.
Strengthen Your Script
For screenplays that need honest, practical feedback.
Prepare Your Pitch
For projects that need to impress producers, funds, or partners.
Tell Your Campaign Story
For brands and organizations with a message worth remembering.
Create a Branded Film
For brands ready to tell a story instead of an advertisement.
We begin by listening.
Every story begins differently. Before we shape structure or refine ideas, we listen—to the story beneath the project, the people behind it, and the experience it hopes to create. Everything else grows from there.
Discover
Find the story worth telling.
Define
Give the story a clear direction.
Develop
Turn ideas into compelling narratives.
Refine
Strengthen every meaningful moment.
Prepare
Ready the story for its next chapter.
Bring Us Your Story
Finished or unfinished, clear or uncertain—every story begins somewhere. We'll meet it there.


































