96two Story Lab

Developing Stories Worth Telling

Who We Are

Every Story Starts Somewhere

Some stories begin with a single sentence. Others arrive as unfinished screenplays, campaign briefs, or ideas that feel right but don’t yet have a clear direction.

That’s where 96two begins.

We’re an independent Story Lab that exists for the space before production — where ideas are questioned, characters are discovered, structure is shaped, and stories find the clarity they need to move forward.

We believe the strongest productions are built on the strongest stories. Our role isn’t to replace writers, directors, agencies, or producers — it’s to become a creative partner during the stage where every decision matters most, helping each project become the strongest version of itself before it reaches an audience.

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Some Stories Belong To

Filmmakers

Some stories begin with a single idea. Others arrive as treatments, first drafts, or projects searching for the right direction. We help filmmakers develop films, series, and documentaries into stories that are ready to pitch, produce, and remember.

Creative Agencies

Some stories begin with a brief. Behind every memorable campaign is a narrative that gives people a reason to care. We work alongside agencies to shape branded films, campaigns, and story-led content without replacing their creative vision.

Brands & Organizations

Some stories begin with a purpose. Whether it’s a brand, NGO, cultural institution, or public organization, we help transform missions, values, and ideas into authentic human stories that create lasting connections instead of simply delivering information.

How We Do It

We begin by listening.

Every story begins differently. Before we shape structure or refine ideas, we listen—to the story beneath the project, the people behind it, and the experience it hopes to create. Everything else grows from there.

Discover

Find the story worth telling.

Define

Give the story a clear direction.

Develop

Turn ideas into compelling narratives.

Refine

Strengthen every meaningful moment.

Prepare

Ready the story for its next chapter.

Our Stories

Every story starts as an idea

Every story leaves its mark on the people who create it. This collection brings together the stories we've imagined, developed, and helped shape—original works and collaborations that reflect what 96two stands for: stories worth telling.

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Bring Us Your Story

Finished or unfinished, clear or uncertain—every story begins somewhere. We'll meet it there.