A Story Lab from 962
96two is an independent Story Lab built to help stories find their strongest form before they reach the world.
We partner with filmmakers, creative agencies, brands, and organizations to develop stories that are clear, emotionally engaging, and ready for what comes next. Rooted in the Middle East and created for audiences everywhere, we believe every great production begins with a great story.
A World Where Better Stories Lead the Way
We envision a creative industry where stories are developed with the same care they are produced — where filmmakers, brands, and organizations invest in storytelling before cameras roll, creating work that connects across cultures and leaves a lasting impact.
We want to see more stories that are authentic, emotionally honest, and rooted in their own identity while speaking to audiences everywhere.
Helping Stories Reach Their Full Potential
Our mission is to help storytellers discover, develop, strengthen, and communicate their stories before production begins.
Through collaboration, research, and creative development, we transform ideas into narratives that are ready to pitch, produce, and remember.
Whether we're shaping an original screenplay, developing a branded film, or building the narrative behind a campaign, our purpose remains the same: to help every story become the strongest version of itself.
What We Believe
Every Story Starts Somewhere
Every unforgettable story begins with an idea, a question, or a moment that refuses to be ignored. We believe every story deserves the opportunity to grow before it's judged.
Story Before Production
Great productions begin with great stories. Investing in the narrative before production creates stronger films, campaigns, and experiences.
Curiosity Before Answers
We don't begin by solving problems. We begin by asking better questions. The right question often changes the story more than the right answer.
Collaboration Creates Better Stories
The strongest stories are rarely created in isolation. We believe meaningful collaboration reveals ideas that no single person could discover alone.
Rooted Here. Understood Everywhere.
The most powerful stories don't hide where they come from. We celebrate local voices, cultures, and perspectives while developing stories that resonate with audiences everywhere.
Keep Refining
Stories evolve through conversation, experimentation, and revision. Every draft brings new clarity, and every revision brings the audience closer to the story you intended to tell.
A Builder of Stories and Systems
96two was founded by Abed Al-Rahman Rabaia with a simple belief: every great production begins long before the camera starts rolling.
Bringing together experience in technology, product development, and storytelling, Abed created 96two as a place where ideas can be challenged, narratives can be strengthened, and stories can find their clearest form before moving into production.
Rather than building another creative agency, the vision was to create a Story Lab — a collaborative environment where filmmakers, brands, and organizations can develop stories with intention, curiosity, and purpose.
Today, every project at 96two is guided by the same philosophy: listen first, ask better questions, and help every story become the strongest version of itself.
— Abed Al-Rahman RabaiaFounder, 96two
Every Story Has Somewhere to Begin
The stories we tell shape how people see the world.
That's why we believe they deserve to be developed with intention.
Whether you're starting with an idea, a screenplay, a campaign brief, or simply a question you can't stop thinking about, we'd love to hear your story.
Bring Us Your Story
Finished or unfinished, clear or uncertain—every story begins somewhere. We'll meet it there.